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After 60 years of history, the home appliance sector in Europe will be represented by the fully modernised association, now called APPLiA.
For APPLiA’s Director-General, Paolo Falcioni, the new brand image is a logical consequence of an analysis of what the organisation is and how “an innovative, sustainable and forward-looking industry deserves to be represented”.
APPLiA will be aiming at completing an ambitious mission: to represent the sector, to unify its diverse members into a single, dynamic, political actor, to shape European policy and to empower policymakers by providing them with the knowledge they need to make informed decisions.
The new brand APPLiA is the result of a nearly one-year- long rebranding process made within an intimate creative dialogue framework involving the APPLIA’s team and the communication agency Page in extremis.
Since its founding 24 years ago, the agency’s branding process is built on this premise: both the organisation strategy and brand strategy must grow together toward a common goal.
An effective brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must support that desired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.
A strong brand enables you to express your core values effectively to your targeted audiences.
Page in extremis helps you clarify and define a brand strategy that explains your organisation’s very existence. The Belgian communication agency helps your organisation to convey the appropriate message consistently in all of its communication.