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A Brand Audit! For what purpose?
An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.
A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.
A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.
But how to know when to operate a rebranding exercise?
The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.
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Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate to all of yours stakeholders.
If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.
Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.
Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.
Value acts as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.
To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.
Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?
Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.
Page in extremis has over 22 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.
How to use digital solutions to enhance and promote your next event?
First, divide your digital communication campaign into three parts: BEFORE, DURING and AFTER EVENT. Content diffusion throughout these timeframes must be planned to keep the attention of your audience.
Here is a series of actions for your digital campaign you could make.
- Brand your event and your digital campaign.
- Develop a set of teasers.
- Build the hub of your digital campaign — either includes updates to your existing site or create a microsite.
- Select social media platforms used by your target audience.
- Send comprehensive branded emails by your email databases.
- Use your social media platforms to update content, share timings, news, photos, interviews and quotes, promote sponsors and key delegates.
- Go live: stream keynote speakers, seminars and talks with attendees.
- Create a social media wall to display tweets, promote the event hashtag, generate buzz, encourage engagement.
- Thank your attendees, sponsors, key speakers, delegates and, ask for feedback.
- Reuse content into tweets, Facebook posts, blog posts, email newsletters, imagery, infographics, video.
- Measure your event impact by analysing your social media metrics.
Whatever your actions may be, your digital campaign must be thoughtfully developed.
Interested in a digital approach for your event?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on “A Better Deal For Motorists” campaign: